Our Heritage

Creating Safer Havens, One Country at a time

  • 1994

    Founder Bjørn Nicolaisen is introduced to a miraculous cloth that could effectively clean a very dirty windshield using microfibre and water.

    As a result, the Norwegian operation opens as Eidsvoll Miljøprodukter and the revolutionary “Cleaning without Chemicals” approach—which focuses on reducing the use of chemicals to clean homes—is born.

    The Norwegian business grows quickly throughout the country. To support the growth, the company maintains its modest building and invests the profits into creating support systems for Consultants. From the beginning our Consultants, Customers and employees are our most valuable assets.

    Miraculous cloth
  • 1999

    Eidsvoll Miljøprodukter opens Norwex Enviro Products, its first daughter company, after the “little red cloth” makes its way to Canada. This marks the first company to bear the Norwex name in North America.

    Norwex Enviro Products Opened
  • 2004

    Norwex Baltic is established in Riga, Latvia, and now services Latvia, Lithuania and Estonia.

  • 2007

    Norwex introduces a new microfibre with microsilver, now known as BacLock® technology. Success with this new product pushes us to the forefront of the industry.

    New Microfibre with microsilver
  • 2008

    Norwex Australia officially opens. The Norwex Mission and focus on the environment and improving quality of life resonate with this market, making Australia the third-largest market in the global family.

    Superior personal care products, including natural and organic options without harmful chemicals, are added to the expanding product line to address growing consumer demand. Norwex adopts “improving quality of life by radically reducing the use of chemicals in personal care and cleaning” as our Mission.

    Norwex Australia officially opens
    Norwex Australia officially opens
  • 2009

    Norwex opens its own production facility in China to ensure quality and meet the growing demand for Norwex Microfibre.

  • 2010

    Norwex Canada headquarters expands to meet the growing North American needs.

    Norwex Canada headquarters expands
  • 2011

    Norwex continues to grow with the official opening of Norwex USA. An expanded line of personal care products is also introduced.

    Norwex USA Opens
  • 2013

    The Norwex USA Distribution Centre celebrates its grand opening. This new facility is complete with a highly automated order processing system designed to ensure the best service possible.

    Norwex USA Distribution Center celebrates its Grand Opening
  • 2014

    In celebration of our 20th anniversary, we expand our Mission:

    Improving quality of life by radically reducing chemicals in our homes.


    As a reflection of the new Mission, we also launch a new logo featuring a water droplet, leaf, home and circle.

    The water droplet—part of the Norwex legacy from the beginning—signifies purity and no harmful chemicals.

    The leaf reflects our commitment to protect nature and the environment.

    The home symbolises our Mission to create safe havens around the world.

    The circle represents the global nature of our Mission and Vision.

    Together, they stand as a powerful symbol of what Norwex represents.

    20th anniversary
  • 2015

    The Norwex Movement (initially known as RACE — Race Against Chemicals in the Environment) is launched. In support of the movement, a new website brings together our global community of like-minded individuals and provides important information about what we can do collectively to make a positive impact on the environment.


    Norwex Movement launched
  • 2015

    New Zealand, Germany, Ireland and United Kingdom open.

    New Zealand, Germany, Ireland and United Kingdom open.
  • 2016

    Norwex Sweden Open.

    Norwex Sweden Opens
  • 2017

    New China factory opens and the first-of-its-kind microfibre made from up to 70% recycled materials is introduced.

    New China factory opens.
  • 2017

    Norwex Austria opens.

    Norwex Austria opens

Our Global Mission

Improving quality of life by radically reducing chemicals in our homes.

What will your legacy be?

A Norwex home business can help you create a brighter future for your family - and for the planet.